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Present Marketing and Sales, Multi-Media Network Corporation, Miami, FL.
Responsible for sales and client service for current and new business development.
Increased direct sales results through strategic planning and consulting.
Knowledgeable in internet, media, and print applications.
Opened office in Barcelona, Spain: Coca-Cola, Hotel Melia Sitges, Hotel Nunez, VIP Club.
Account consulting in New York: BBDO/Pepsi International, Cable TV, Holiday Inn.
Clients: Strategies & Solutions, Visions Media FX, fitness and wellness industry.
Present PR Coordinator, Aerobeach Fitness and Wellness, Miami, FL.
Promoted fitness lifestyle programs for health fairs, classes, facilities, and events.
Increased sales with outreach through marketing, copywriting, phone, and email.
Executed sponsorship programs for performance events in Miami, Greece, and Spain.
Accounts: Fontainebleau Hilton, Clevelander, Savoy Hotel, Eden Roc, Sandals Jamaica.
Sponsors: Polo Sport Fragrances, Smint, Powerbar, New Balance, Gatorade, Publix.
1990-1992 Advertising and Editorial Director, The Spain-USA Chamber of Commerce, New York.
The Business Link, a bilingual business publication for Spain and the USA.
Sold advertising to multinationals and set the top sales record in the history of the magazine.
Supervised layout, printing, database, and budget; changed the system to desktop publishing.
Prepared advertorial opportunities concerning business and government issues.
Accounts: Zara, NBC, Banks, Goya, Wines of Spain, Hotel Arts, Iberia Airlines.
1989 International Marketing Coordinator, Young & Rubicam, New York.
Maintained communication updates and reports to executives worldwide.
Researched information on competitive accounts with online services and in-house library.
Answered marketing requests daily as part of the international headquarters team.
1988 Account Executive, Needham & Grohmann, Inc., New York.
Managed accounts and new business presentations and implemented media plans and budgets.
Coordinated with creative and production departments on copywriting, photo shoots, and design.
Created corporate identity packages including brochures, print ads, and promotions.
Accounts: American Express, Days Inn, Hotel Sofitel, Caribbean Tourism.
1987 Traffic Manager, Wunderman Worldwide / Young & Rubicam, New York.
Coordinated direct mail campaigns with creative and production staff for account service.
Established relationships with supervisors to improve cost-efficiency procedures.
Interacted with all departments to coordinate proper scheduling and budgets.
Accounts: IBM, American Express, AT&T, Columbia House, Caesar's Palace.
1986 Strategic Planner, BBDO, Australia.
Developed competitive analysis presentations and profiled new business prospects.
Assisted creative supervisors on broadcast commercial campaigns and production.
Served as liaison with public relations agency to coordinate shared accounts.
Accounts: Australian Tourism, Mobil Oil.
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